Digital Specs


Display Advertising | Branded Content | Custom Landing PageE-Newsletter Display Ads | Custom E-Blast | Slideshow Gallery
Premium Resource Listings | Rich Media Ads

 

Display Advertising

Example: Banner ad sizes »

Banner ads are run of site. Ad units will rotate throughout the website for the duration of the campaign. Please send three versions of creative per ad unit.

Ad Unit Sizes

Ad Unit Dimensions W x H (pixels) File Type
Medium Rectangle 300 x 250 .jpg or .gif
Leaderboard 728 x 90 and 300 x 50 for mobile .jpg or .gif

Turnaround time: 1-2 business days from time final ads are submitted.


Branded Content

Example: Branded Content »

Choose one website.

  • Article length around 300 words written in digital appropriate blog style
  • Must include; title, subtitle, short company bio, contact information
  • Links back to your website
  • Up to 25 photos (670px on longest side) and/or video

Turnaround time: 2 business days


Custom Landing Page

Example: Custom Landing Page »

Choose one website.

  • Article length around 300 words written in digital appropriate blog style
  • Must include; title, subtitle, company short bio, contact information
  • Links back to your website
  • Up to 25 photos (670px on longest side) and/or video
  • Additional specs will vary.

Turnaround time: 5 business days


E-Newsletter Display Ads

Example: The Insider display ads »
Choose one of four different banner positions.

  • Skyscrapers - 150w x 300h
  • Banners - 300w x 150h

Required: Ad unit to spec, destination URL
Turnaround time: 2 business days


Custom E-Blast*

Example: Custom E-Blast
Subject line, image (no larger than 650w x 750h), destination URL
Turnaround time: 2 business days
*Available to current advertisers


Slideshow Gallery

Example: Slideshow Gallery »

Choose one website.

  • Submit 6 images, must be 400px square, please note the live area is 400 wide x 330 px high, .jpg or .tif
  • For gallery: Need title (25 characters) - this appears on the top of the ad unit
  • For each image:
    • Need title (25 characters)
    • Subtitle (short descriptive sentence)
    • Destination URL
    • Business name

Turnaround time: 4 business days


Resource Listings

Example: Free Basic Listing »
Example: Enhanced Listing »

Resource listings appear in Find It in Fairfield County
Choose your resource guide then add your business »


‚ÄčRich Media Units

Example: Rich media ad sizes »

We support all IAB Standard ad units. If there is something specific you are looking for please inquire.
Please be sure to read our specs carefully so your ad runs properly on our site.
We are not responsible for ad units that are submitted incorrectly.

BillboardFilmstripPortraitPushdownSidekickSlider

Supported file types: .jpg, .gif, animated .gif
Files size: suggested maximum – 60k

Please provide:

  • The ready-to-use image or animation
  • Exit URL
  • Placement instructions
  • Static images must be supplied in the correct dimensions for the ad positions they are being submitted

Supported formats: Flash (SWF) for desktop only, Third-Party hosted media
All rich media (with the exception of Flash files) must be provided in Third-Party tags.

Third-Party Hosted Ads:

  • Initial file load may not exceed 80k
  • Polite or expanding load may not exceed an additional 100k
  • No limit on streaming video load
  • Method of expansion and contraction must be the same (i.e., mouse-over or click)
  • Mandatory "Close" button required for intrusive ads (unless mouse-over)
  • Third-Party tags must be supplied in a text file or an Excel document

We work with many Third-Party rich media vendors, including but not limited to, those listed below:

  • Google - DART for Publishers
  • Google – DART for Advertisers
  • ADTECH Helios
  • MediaMind
  • Eyewonder
  • Mediaplex
  • Microsoft – Atlas
  • Pointroll

Flash:

  • Flash versions 8-10 accepted
  • Required back-up static image based on above specifications
  • A clickable flash object such as a button or “hitarea” in the flash movie clip will require some ActionScript attached to it. Associate the on(release) event with that object. The object will now listen for that particular event. When the event occurs it will trigger ActionScript instructions.

Use the following ActionScript attached to the transparent click layer on top of the flash file:

  • on(release){getURL(_root.clickTAG, "_blank");}

HTML:

  • HTML ads are defined as any code that isn’t being served from a client’s ad server.
  • Please allow an extra business day lead-time for us to be able to set up and test all non-Third-Party code.