Digital Specs

Submitting Ads

Compress and email all files to your advertising representative AND ZacharyM@MofflyMedia.com

• Compress files to a .sit or .zip format

Include all of the following information:

• Name of Advertiser
• Section you will be sponsoring
• Contact name and phone number
• Limit file name to advertiser_campaign-type
• File name must not contain any punctuation besides - or _
• Use no spaces in the file name
• URL ad will link to

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Web Advertising | Social Media Campaigns

E-newsletter Sponsorship | Enhanced Directory Listings

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Web Advertising Specs

File Sizes

Website Sponsorships
Ad Unit	Dimensions W x H (pixels)	File Size Limit (.jpg, .gif or Flash)
Top Leaderboard	728 x 90	40K Max
Bottom Leaderboard	728 x 90	40K Max
Medium Rectangle	300 x 250	40K Max

Acceptable File Formats for Website Display Ads:

Static

.jpg, .gif, Macromedia Flash 7 Compatible SWF file  (lowest common denominator)

Flash

• Animation: 15 seconds maximum
• Frame Rate: Maximum 18 frames per second or lower, ideally 12 fps.
• Backup .gif/.jpg: Must be provided for non-Flash users. This .gif/.jpg should follow the file size outlined above Creating an SWF Creative File for Use on MofflyMedia.com
• The first necessary requirement for modifying a flash ad is that the underlying source file, the Swf file which is a compiled file from an original Flash authored filed, must be prepared to receive click-through parameters.
• Actionscript changes will need to be made by the flash developer who authored the original creative source.
• These instructions are intended for Flash Versions 7, 8, and 9 using ActionScript 2.0. ActionScript 3.0 is not recommended; currently, pop-up blockers only allow the ‘onRelease’ command. Unfortunately, this command has been removed in ActionScript 3.0.

Setup Steps:

1. A clickable flash object such as a button or “hitarea” in the flash movie clip will require some actionscript attached to it.
2. Associate the on(release) event with that object.
3. The object will now listen for that particular event. When the event occurs it will trigger actionscript instructions.
4. Place the click tag actionscript (listed below) as the instructions for the “on(release)” event
   For a Button Use:

on(release)
{
getURL(_root.clickTAG, “_blank”);
}
For a Movie Clip Use:
on(release)
{
getURL(this._parent.clickTAG, “_blank”);
}

5.    Make sure to check off the “Expression” checkbox for the URL field that is the variable for the getURL actionscript function.

Additional Notes:

1. If the whole file is meant to be clickable, a transparent button should be placed on the top layer of the SWF.
2. In order to track clicks within OAS, the SWF must not be setup with a hardcoded click URL.

Materials Due:

• 10 business days prior to issue date
• Required materials for in-house production:
  • URL ad will link to
  • Text for each ad; Please consider the size of each ad when writing
  • Images formated as:  .tif (72 dpi), jpg (72 dpi)
  • Logo formated as: eps, .tif (300 dpi), jpg (300 dpi)
  • Suggested color palette
     

Production Questions:

Contact Zachary McLaughlin at 203-571-1641 or ZacharyM@MofflyMedia.com

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Social Media Campaign Specs

1. Promotion information including hyperlink (100 characters or less)
2. Image relevant to topic or business logo (400px x 276px @ 72 dpi)

Email content and image to your advertising representative AND CassandraS@MofflyMedia.com

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E-Newsletter Advertising Specs

Newsletter
Ad Unit	File Type
Your Company Logo	High resolution .eps or .tif file
Please submit the date, title, 15-20 word description and destination url Materials due 5 days prior to run date.

 

Email content and logo to your advertising representative AND ZacharyM@MofflyMedia.com